A fabulous way to get traffic to your website is by writing guest posts. A great blog post will get clicks coming into your website because readers will be curious and will want to see what else you have written. Guest posts are also a great SEO strategy because you get back-links coming into your site.
There are several challenges. The first is having your “pitch” for a guest post accepted, and the second is in writing a great post.
I get over five guest post proposals every week. Most of them are such garbage I don’t even bother replying. If in the pitch, someone’s English is so poor that I can hardly read it, I assume the post won’t get any better.
Today I got a pitch that had me flabbergasted. What was this guy THINKING?
Here is the Pitch
My name is Stewart and I am working as a freelance Blogger, Copywriter and Journalist from London, UK. I like your blog and want to be a part of that as a contributor to increase my credibility and followers.
I hope to get your positive response…
In writing ANY kind of marketing material, you must always answer the question … WIIFM .. What’s In It For ME? I think Stewart misunderstood which ME he was targeting.
Curious to know YOUR reaction to the “pitch” and how you would have done it differently?
In spite of the fact that I sent Stewart a reply telling him I was not interested he proceeded to send me an article on “financing.” It probably won’t surprise you to find out that it was a trite and ill-conceived article, filled with six links to a spammy website.
The article had NOTHING to do with the subject matter of my website. It was quickly tossed into the trash can.
The whole point of Guest Posts is that if a guest writer, gives ME great content I will happily to post their article along with a bio that has a maximum of three (two is better) links to their website. I get great content for my website, and the guest writer gets exposure, links and traffic back to their website. It is a WIN-WIN.