POST UPDATED: July 27, 2017
There are hundreds of Facebook Groups specifically focused on writing, authorship and self-publishing. Many of those groups allow you to “advertise” your Kindle book. If you do a rough count of the number of members these groups have, it comes to well over a million. So? Are you going to ignore a million people who you KNOW are interested in books? I hope NOT!
There is a lot of controversy over whether these groups actually work or not. Some people insist that your posts will never be seen because the only reason someone visits a group is to post their own ads. In the larger groups you will see dozens of ads flying by every minute.
I have been posting since early 2013 and admit that much of the time I go … only to post. HOWEVER … I have also downloaded free and 99cent books I’ve come across, and I’ve made some full-price purchases. In fact I discovered an author I simply love, and have purchased all 23 of her books. To this day, she continues to advertise her “free” book every week.
I know that my auto posting efforts work. There will be weeks when I only see a small amount of activity, and then there are days that seem magical! It only takes minutes a day and can add SALES to your bottom line.
As with any marketing activity, you have to be prepared to be consistent and persistent. Joining a few Facebook groups, posting a few times and then whining, “it doesn’t work,” simply shows that you don’t understand marketing. You must be consistent and persistent.
If you are going to do Facebook Group Posting manually by yourself, don’t join 100 groups! Join maybe 20 and rotate through 10 groups every day. If you are going to assign a manual posting task to your VA … then join 50 groups and have your VA post to 25 groups a day.
If you plan on posting to more than 50 groups on a regular basis, you will run into two things. The first is the cost of posting manually to 50, 100, 200 groups a day is prohibitive — in time (yourself) or in the $amount you will have to pay your VA for this task.
The second challenge in posting to larger numbers of groups is keeping track of posting rules. This can drive you crazy. For example, some groups allow you to post only FREE books. Other groups allow only 99cent books and yet other groups are niche specific. Not only do you need to keep track of what kinds of groups you are posting to, but you need to make sure you aren’t posting too much or too fast. Both of these will land you in the Facebook “sandbox” for up to a week or more. If you are in the sandbox you won’t even be able to post on your own Facebook profile.
The solution to posting to over 50 groups is …
Facebook Group Auto-Posting Software
Here are several different Auto-Posting programs for you to look at:
When I first started auto-posting several years ago, I tested several programs and settled on FB Groups Poster.
FB Groups Poster is continually being updated and improved. I saw mention of the fact that from version 1 – 3 there have been over 200 updates!
FB Groups Poster Pro V3 was recently released with some amazing new features. In spite of the fact that I occasionally test out other packages, this software continues to be my top favorite. NOTHING comes close to the incredibly CHEAP price of $47 for continual use (along with version updates). This is the fifth year I have been happily using it.
In a nutshell here is what it can do (be sure to watch the introductory video and take a more detailed look at the features you are interested in.
FB Groups Poster Pro V3 features:
- unlimited Facebook user accounts
- Join groups (4 different methods, including keyword searches)
- Add groups to lists (e.g. Free Books ONLY list or Romance Books list)
- Disable notifications
- Remove groups
- Separate public from closed groups
- Get group members data
- Promote Events
And of course … POST to groups. The posting tab allows you to choose posting frequency, sent text, image and video. Use spin protocol so that messages change from post to post, bumps and more.
The Post To Groups tab is easy to use and intuitive, it not only allows you to set a posting frequency (e.g. every 90 seconds) but it allows you to pause posting so that there are natural breaks. For example I normally set a 20 minute break after every 35 postings. Your choice of posting times is what keeps you out of the Facebook sandbox.
Though they don’t even consider it to be a feature, one of my favorites is the fact that you can store a library of posts and quickly queue them up when you need them.
The ability to easily divide your long list of groups into smaller groups is a godsend. This is what helps you stick to the posting rules and what helps you craft posts that are specific to a subset of groups. For example, if I am promoting a combination niche such as Sci-Fi with major romance elements … I would write a post that emphasizes romance and send it to my “romance list.” Then I would rewrite the blurb but this time emphasize the Sci Fi aspects of the book and I’d send this version to my list of Sci-Fi groups.
Check out FB Groups Poster Pro V3 Be sure to watch the video AND take a look at all 12 of the bonuses that are offered!
This program is easy to use and has some very nice features. The three features I liked the BEST?
1. Search and Gather groups: Simply add a keyword and the software will find groups using that keyword. If you are looking for groups that authors hang out in, you would search for keywords like: “groups: authors” or “groups: writers.” If you were planning on promoting your FREE book days, you would search for “groups: kindle” or “groups: free books.”
2. The group posting function allows you to spin your messages so that a variety of different messages go out instead of just one.
3. I just love the scheduling feature. You would set up your schedule a month in advance and then just let it run (your computer has to be ON in order for this to work).
There are 3 price points to choose from:
$97 for ONE license (one computer) per year
$147 for THREE licenses (three computers) per year *** this is perfect if you have a virtual assistant helping out.
$297 for TEN licenses per year. I have no idea why you’d have a need for 10 licenses unless you have an agency promoting dozens of books at the same time.
This is a very simple software program for PC users only. It posts your messages and images to the Facebook groups. Lots of people LOVE this program, because it is so fast and easy to use.
This software is available for one time price of $49.00 Your one-time price does NOT buy you any program updates, which means that if Facebook does any major program changes, the software may cease to work.
IMPORTANT: This program is NOT Mac compatible!
Ninja Blaster looks to have some of the same features as other programs described above.
This program might be a great option to try out if you only need a few weeks to one month of promotions. Why? Because Ninja Blaster’s pricing is very flexible. You can purchase by the month ($9.95) … so if you want to do one month of promotions every six months … just buy a month whenever you need to.
OR you can subscribe monthly for $9.95. You can save a pile of money by purchasing a yearly license for $59 OR a lifetime license for $97.
TEST Ninja Blaster HERE (find and click on the link to download a 3-day trial)
So far this is the only program I have come across that is in the “clouds.” NO downloading a program onto my computer, no having to keep my computer ON in order for the program to work. For me THIS was the biggest selling point.
When I first saw it, I was excited … because I loved the idea that the program didn’t run on my computer. I use two other in the clouds programs and thrilled with them: Social Oomph for my twitter feeds and TailWind for posting to Pinterest. I have been looking for a “clouds” alternative for posting to Facebook Groups.
So with great anticipation, I signed up for the $1 7-day trial. And was immediately disappointed.
My first disappointment was with the level of training. Yes there are videos. None of them are very good … they assume a high level of familiarity with the program, which as a newbie to the system, you don’t have. DUH. Poor documentation really turns me off.
Within the first few minutes I had a problem. I couldn’t connect. So I wrote for help … and was able to get connected. (A better video would have solved the problem I ran into).
So, now I’m connected … and got step two set up. Then I go to create a list of groups to post to. This time I was REALLY DISAPPOINTED. Let’s say you have a list of 200 groups … and you need to separate out 10 of them because they ONLY allow you to post about free books. There is NO easy way to do this with this program. You have to manually go through all 200 groups and manually create a “category.” AND, you get to do this on a tiny popup screen you can barely read.
BUT I’m stubborn. I created a list of 10 free book groups and a list of 50 groups for testing. I ran the test of 10 first. It worked.
The next day I ran the group of 50 … using the EXACT same setup steps as before. Massive failure. The software sent to all 50 groups at ONE time, even though I programmed posts to be sent every 21 minutes. It goes without saying, I landed in the sandbox. My account was slammed shut for 3 days.
I wrote for help, trying to figure out IF I could possibly have done something wrong, I didn’t get an answer for three days, by which time my 7-day trial was over and I had decided this program simply did NOT measure up.
You can get a seven day trial for only a $1.00. After the trial is over, the subscription rate is $17 a month which amounts to $204 per year. (I guess I am prejudiced, but compare that to $50 for unlimited use).
I found one FREE auto poster online. I would STRONGLY advise against downloading any FREE autoposters. I could find NO reviews or other mentions of this software which makes me highly SUSPICIOUS. It could be loaded with viruses or malware which will steal information off your computer. Am I paranoid? YES … for good reason!
My good reason? It takes talent, time and effort to create this type of software. You see the prices the other folks are charging. Why would someone offer the same thing for free and not tell us why? Hmmmm!