Your Website or Author Blog is your MOST important marketing resource. You should be building it with two things in mind: #1 is to build your email list. #2 is to engage your followers. Whether you are starting with just one book, or you have many … each book should have a separate “sales” page […]
Some of them take less than a minute, while others are more complex but ultimately worth the time it takes. Your mission should be to get your Amazon book links in as many different places as you can! You should start promoting your Amazon book link as soon as you get it. Make link building […]
POST UPDATED: FEB 3, 2017 If you only plan on posting to less than 20 groups a few times a month, do it manually. If you have a virtual assistant they could rotate daily posts to up to 50 groups. However if you plan on posting to more than 50 groups it will become […]
Drip Marketing is used by many of the biggest companies in the world in order to gain customers, keep customers and fuel sales. In the product realm, think “Coke,” or “Tide.” In the company branding realm, think “Apple” or “Microsoft.” I constantly get comments from both authors and self-publishers about the state of over-whelm they […]
Apparently this promotion idea has been around for a bit, but it is new to me and so I assume it may be new to a few of you! The other day, a regular customer of mine asked me if I would “support” his Thunderclap campaign. I honestly had NO idea what he was talking […]
If you’re wondering what people are saying about you on social media, there’s no better way to find out than through social listening. Here’s 7 great tools.
Make more sales of your books by using an Amazon Universal Link.
How do YOU make buying decisions? Everyone has a strategy they use for making purchases. In fact you probably have several strategies depending on price points. For example a strategy for items under $10, another strategy for items $11 to $100 and so on. Most people have NO idea they have a strategy. IF you […]
I’ve worked on hundreds of Amazon and Kindle promotions. The BIGGEST mistake I see is the absence of an author bio, or a wimpy, lifeless bit of nonsense that does nothing to sell you as an author or sell your book. You MUST have a bio. If you are shy, reticent or don’t know what […]
About a month ago I found an article by Mark Coker (founder of Smashwords) on Huffington Post. Coker was publishing the results of a study he did about book sales. I always test my book pricing, but because of Coker’s results, I ran one more set of tests and am thrilled by the results. According […]