Drip Marketing is used by many of the biggest companies in the world in order to gain customers, keep customers and fuel sales. In the product realm, think “Coke,” or “Tide.” In the company branding realm, think “Apple” or “Microsoft.” I constantly get comments from both authors and self-publishers about the state of over-whelm they […]
Apparently this promotion idea has been around for a bit, but it is new to me and so I assume it may be new to a few of you! The other day, a regular customer of mine asked me if I would “support” his Thunderclap campaign. I honestly had NO idea what he was talking […]
If you’re wondering what people are saying about you on social media, there’s no better way to find out than through social listening. Here’s 7 great tools.
Make more sales of your books by using an Amazon Universal Link.
How do YOU make buying decisions? Everyone has a strategy they use for making purchases. In fact you probably have several strategies depending on price points. For example a strategy for items under $10, another strategy for items $11 to $100 and so on. Most people have NO idea they have a strategy. IF you […]
About a month ago I found an article by Mark Coker (founder of Smashwords) on Huffington Post. Coker was publishing the results of a study he did about book sales. I always test my book pricing, but because of Coker’s results, I ran one more set of tests and am thrilled by the results. According […]
Please visit the BOOK REVIEWERS DIRECTORY where you can search for reviewers by genre. Be sure to read Asking For Book Reviews before you start asking. Your book MUST match the reviewers guidelines. AUTHORS AND PUBLISHERS If you are an Author or Publisher looking for reviews. CLICK HERE. Check out the category lists. We have […]
Do your sales stats look like a mountain range? Can you figure out what the mountains and valleys are all about? Even though I market on a very consistent basis I have books whose sales stats resemble the Rocky Mountains. I can usually attribute the high spikes to a particular marketing event. In the screenshot […]
Facebook Ads I’ve run Facebook Ad campaigns for some of my clients either to build their Business Page subscriber numbers or to drive traffic to a product or service. I’ve considered using Facebook Ads to promote books several times. Each time I rejected it because the potential cost of the ads just didn’t make sense […]
Book reviews are one of the keystones of a successful book promotion. YET … I continually see authors promoting their books with ZERO reviews. I also see the amazing sales and downloads that authors who have 30 or more reviews get. The bottom line is the MORE reviews you have (yes even including some bad […]