Do your sales stats look like a mountain range? Can you figure out what the mountains and valleys are all about? Even though I market on a very consistent basis I have books whose sales stats resemble the Rocky Mountains. I can usually attribute the high spikes to a particular marketing event. In the screenshot […]
Facebook Ads I’ve run Facebook Ad campaigns for some of my clients either to build their Business Page subscriber numbers or to drive traffic to a product or service. I’ve considered using Facebook Ads to promote books several times. Each time I rejected it because the potential cost of the ads just didn’t make sense […]
Book reviews are one of the keystones of a successful book promotion. YET … I continually see authors promoting their books with ZERO reviews. I also see the amazing sales and downloads that authors who have 30 or more reviews get. The bottom line is the MORE reviews you have (yes even including some bad […]
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From website headers and graphics to book covers — you can now do it yourself with these easy to use programs. The Logo Creator: This is an inexpensive and easy to use program that enables you to create logos, banners, headers, ads and website graphics in minutes. You can use the images pre-programed […]