Over the years, I have done almost 1000 radio interviews, 50 television interviews and countless print interviews, including national publications. I know from personal experience … this can help you SELL MORE BOOKS.
If you are a fiction writer, I will be upfront in telling you that getting publicity can be extremely difficult. However, IF you write non-fiction with a concentration in a specific niche, you can easily establish a name for yourself and become a GO TO media expert.
One of the ways to get started is to start looking for reporters and bloggers who need the information you have available to share. Making contact is easier than you think!
HARO or Help A Reporter Out is a website where reporters and professional bloggers submit their questions, ask for quotes from experts and look for story sources. YOU as the topic expert, submit your answers, quotes or information and connect with the reporter.
There are over 29,000 reporters registered with HARO … and they ask over 200 questions a day. Which questions can you help out with?
Here is a quote that pretty well says it all!
“HARO has helped put us on the map! From responding to journalist’s inquiries, we have gotten articles posted, radio interviews, and an opportunity to drive members to our knowledge network. HARO is a real resource and a door opener for business.”
The Guru Nation
If you want to appear in the media more often join HARO.
Sign up HERE. There is a free option as well as several paid options.
Here is a fabulous “must read” article from Heroic Search. How to Use HARO to Earn Valuable Mentions and Links gives you step-by-step instructions on how to find and respond to HARO requests. HARO is a great tool for PR and content marketing, especially for for small business who want to do their own PR!
The Other Side of the Coin
Are you writing a book, article or blog post and need a quote from an expert? Here’s how . . .Click to tweet
Sign up on HARO’s “reporters” side. Ask your questions. You never know who you will get an answer from, and the fabulous connections that are possible.
Be sure to check out this article for more PR opportunities: Become An Interview Guest