I know you’ve seen some HIDEOUS book covers. I’ve certainly encountered my share of awful covers and can’t help wondering, “What are they THINKING?“
Back in the far distant past, when I was publishing “real books” a customer said to me, “I could see your book across the entire room, it just popped out at me and I had to buy it.“
No sweeter words could have been spoken. I sweated over that book cover and paid over $1500 for the design and color separations. It is a different world today. With a $27 piece of software we can create our own covers in less than an hour.
Just because the software is cheap (or free) and easy to use, doesn’t mean that the person using it has ANY design sense at all. We’ve all seen the results!
Your book cover is the FIRST step in the buying process. If readers don’t like the cover, that’s where it stops. No sale, No downloads, BOOK DEATH.
Many authors fall in love with their own covers. They can’t SEE the problems because they know what is there. One of my fiction writer customers asked for some suggestions on her book. It took me 10 seconds. I could NOT read the title of her book, the type blended in with what should have been background artwork.
She knew the name of her book, and when she looked at the cover could easily “read” the title. After several revisions and tests, the new cover is easy to read and is targeted to the right audience.
IF your sales are slow and languishing AND you have a great description, maybe it’s time to take a look at your book cover again.
You can poll your friends with two or three different book covers. Join a few Facebook Groups and ask for votes. Take it a step further by asking your “helpers” to tell YOU what the book is about and who the audience is. You may end up with a vastly different book cover than you started with.
Here’s an interesting book by cover designer Derek Murphy, who charges a minimum $500 per cover design.
If you have a 2-D or “flat” book cover and want a 3-D version you can get it with a Fiverr.