You can find readers who regularly review books on their niche Blogs or on their Book Review Blogs. You can also find hundreds of willing reviewers on Amazon!
Amazon has lists of their top 1000 reviewers, top 500 reviewers, top 50 reviewers, top 10 reviewers and VINE voice reviewers. You can see the reviewer “status” listed beside their user name.
Good reviews from any of the Amazon TOP reviewers range from slightly prestigious to significantly prestigious. A good review from a Top 100 reviewer will give you a fabulous boost . . . not only to your ego but to your sales.
“Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Amazon provides Vine members with free products that have been submitted to the program by participating vendors.”
Both Vine Voice reviewers and many of the TOP list reviewers get loads of free goodies sent from Amazon and directly from manufacturers.. They get so many requests for reviews that approaching them with your unknown and not yet reviewed Kindle book is pretty daunting and will likely result in much discouragement.
There IS a better way . . .
Find books that are similar to your book and approach the readers who reviewed those books. These people are not on the TOP reviewer lists and though some of them get requests, the volume won’t even begin to approach that of the TOP reviewers. This is a two step process:
- Create your list of reviewers.
- Approach the reviewers and ASK them to review your book.
Let’s say you are just about to publish your book “Silly Cat Tricks,” and you are looking for potential Amazon reviewers. Here’s how to do it:
1. Create Your List Of Reviewers.
Start by looking for books similar to “Silly Cat Tricks,” which is about training cats.
One of the books you find is Cat Training in 10 Minutes. In spite of its high price it has over 80 reviews ranging from 1 to 5 stars.
Using the review search panel, filter the list for most recent as well as 5-star (or 4-star) reviews
Also make a note of the “Customer Also Viewed” panel at the side … which lists even more cat training books for you to check out. The book with 260 reviews would be a good bet!
Now comes the hard and boring part. You have to go through each review, click on the reviewer name
and see if there is an email address available.
Record the email address. In fact you should create a list (or database) that includes the user name, the reviewers real name IF available, the name of the book reviewed, a tidbit about what the reviewer liked or didn’t like, and their email address.
If you start getting discouraged at this time consuming process there are two alternatives:
- Give this job to your Virtual Assistant. If you don’t have a regular VA, this is the type of job that can be outsourced to a Fiverr who offers one or more hours of VA services for $5. You MUST give your VA detailed instructions on what to do, as well as one or two examples of the final product you are expecting.You should also have an idea of the level of productivity expected. For example, if it takes you an hour to add four names to your list, don’t expect your VA to magically produce eight, names. Since they have to learn what to do first, and will probably be hesitant and uncertain if they are doing it right, expect two or three names for the first few hours and then maybe one or two more per hour after that.
- Depending on how much you pay your VA, it might be faster and cheaper to get BookRazor to do the culling for you. You give them a list of books that are similar to yours, they sort through the reviewers on Amazon and provide you with a list of emails. Make sure you place your order in advance because it takes approximately a week to get your list back. Please note …. BookRazor provides you with a LIST they do NOT contact the reviewers for you!.Once your list is ready to go . . .
2. Approach the reviewers
and ASK them to review your book.
Once you have your list of potential reviewers, you have to contact them individually. You will get MUCH better results if you create custom emails, vs sending out a generic email. Yes it will take a bit more time, but you will get MUCH better results.
Dear Jonathan (reviewers user name OR real name),
I found the review you wrote on Amazon for Cat Training in 10 Minutes. In your review you mentioned (blah, blah, blah).
I have just published “Silly Cat Tricks,” a book about cat training that specifically addresses the missing pieces you talked about.
(Add two or three sentences additional sentences about your book here. JUST the essence, the reviewer can read your book description if they want more info).
I would appreciate it if you would read and review my book. It is 56 pages long, takes 60 – 90 minutes to read. Your cat will love learning the new tricks.
I can send you a free PDF or a mobi copy. Additionally, the book will be available for a free download on Mar 3, 20xx. Please let me know if you are interested and what format you would prefer.
link to Amazon page if available
SILLY CAT TRICKS: Train your cat to sit, beg, come when she’s called, play fetch, never scratch your furniture and more. URL
When you get a reply, send your PDF, mobi or paper copy as soon as possible. Send all your pertinent information along with it, including: Book name, Amazon link, number of pages, YOUR name, and email address.
What if you don’t get a reply? A few writers I work with send the same email again after 30 days. If they still don’t get a reply, they just make a note of it and let it go. Note: Don’t remove the reviewer from your database, so you don’t keep adding them back.
What if they ask for a free copy and don’t review it? Follow up in 30 – 45 days. Just remind them about your book, ask them if they need another PDF copy sent. Don’t say anything that even approximates, “You said …” The bottom line is they could be too busy, their mother could have ended up in the hospital, they changed their mind, or they hated your book and were kind enough NOT to give it a 1-star review. Again … just make a note in your database and move on.
This way of approaching reviewers WORKS … but only if you DO the work. It is an excellent way to get your first five or more reviews and it is a great way to revive a book when sales are slowing down.