Your Website or Author Blog
is your MOST important marketing resource.
You should be building it with two things in mind:
#1 is to build your email list.
#2 is to engage your followers.
Whether you are starting with just one book, or you have many … each book should have a separate “sales” page at a minimum.
Your book “sales” page should SELL your book.
It needs to have your cover and a description. As you get reviews, include the BEST ones on your sales page. If this sounds an awful lot like your sales page on Amazon, it IS. You can make it look and feel different with a different write-up and with the reviews you choose to highlight. You can make it slightly more personal than your Amazon sales page.
DON’T FORGET TO INCLUDE YOUR AMAZON SALES PAGE LINK.
I know this seems like a no brainer, but I’ve actually seen several sites where the author did not include a link. In one instance I was motivated enough to look around and found a link to her Author page. In another instance, I simply didn’t care enough and clicked away to something else. IF the link had been there, I probably would have clicked on it and checked the book out a bit more.
Include a “look inside” widget on your book’s sales page. This allows your visitors to take a peek inside your book and then go directly to Amazon to make their purchase. Here’s a post on how to add the LOOK INSIDE widget to your blog.
Launching a NEW BOOK . . .
Be sure to blog about your new book well in advance. Let your audience know it is coming and tell them a bit about it. When you are ready and have ARCs (Advanced Review Copy) available, ASK ASK ASK for beta-readers. MAKE IT EASY: have your ARC available in both PDF and Kindle versions. For trusted beta-readers have a word doc version available.
ASK your beta-readers if they will read the final edited copy and give you a review.
NOTE: don’t send word docs to people you don’t personally know.
Publish Advanced Reviews.
When you send your volunteer reviewers an ARC. Let them know that if they are kind enough to write a review you MAY publish it on your website.
Ask anyone who sends you a review to publish their review again on Amazon once your book is officially published. If you have signed up for KDP select, set a free day as soon as you hit the publish button. Let your advanced readers know, so they can download a free copy and then upload their review. This will have their review show up as a Verified Purchase.
Hot off the Press Announcement
When you officially hit the publish button. Write another blog post letting everyone know. Be sure to include a BUY button or link to your Amazon sales page. Again, ASK for reviews.
I KNOW that some of you are very shy about self-promotion and are thinking that this is all way too much. Way too aggressive. Sounds way too needy.
First of all, put this into perspective. You are not adding one blog post after another. Presumably there are days, weeks or even months between posts. Even if there are not . . .
Think COKE. Is Coke shy about asking you to buy their products? Yes, you may get tired of their constant ads, but guess what? They work.
Think Energizer Bunny. He just keeps on going and going and going. He’s been going for over 25 years! Do you think is he about to stop? Neither should you.
People who visit your website are checking you out, or are already fans. They are MORE likely to buy if they like what they see, and if you ASK, they are more likely to leave reviews.
ASK and then Make it EASY.
- Beta Readers: Be sure to include information (a special email address or a form) so they can get in touch with you.
- Pre-sales and sales: Make sure you include a BUY button and your Amazon URL
- Fans: Be sure to let people know how to get in touch with you (email or form)
- Inside Your Book: ASK for a review right at the end of your book. Include a clickable link that goes directly to your sales page where they can leave their review.