Apparently this promotion idea has been around for a bit, but it is new to me and so I assume it may be new to a few of you!
The other day, a regular customer of mine asked me if I would “support” his Thunderclap campaign. I honestly had NO idea what he was talking about, so I followed his link and I supported him with one of my twitter accounts and with my Facebook account.
Turns out Thunderclap has been around for several years and has been used by a few really BIG companies so effectively they have turned into humongous companies.
In a nutshell Thunderclap is a “crowdspeaking” platform that lets individuals and companies rally people together to spread a message. The site uses an “all-or-nothing” model similar to crowdfunding sites such as Kickstarter.
What does “Support” MEAN?
You “support” a campaign by sending a message on behalf of a promoter. Thunderclap will send ONE message on YOUR account to your followers. So if you have a twitter account with 1044 followers, your followers will receive a message (this message can be seen when you read the project page) at a specified time on a specified date.
You can support a project with Facebook (personal page only), Twitter and Tumblr.
In the FREE option, IF the promoter reaches their minimum supporter goal of 100, anywhere from thousands to millions of messages are sent out for them on a specified date. If you DON’T reach your 100, then nothing is sent.
Can you imagine a few hundred thousand twitter messages tweeting about YOUR book, on the same day at the same time? Think it might create a bit of a buzz?
In a nutshell:
1. You set up a campaign (ie. Sell your book)
2. You choose the number of supporters (minimum 100)
3. You choose a deadline date
4. YOU promote the heck out of your campaign because you need to get as many supporters as you possibly can
5. IF you reach your minimum supporter number a message is sent out on your behalf on your promotion date.
With the FREE option, you MUST meet your supporter minimum of 100 or NOTHING happens. If you have money to spend, you can pay to have your message sent even if you don’t reach your minimum number of supporters.
TRY IT OUT
The customer who introduced me to Thunderclap is author, Jean-Louis McMillan. Jean-Louis was promoting his adult novel “Desire and Prejudice.” Jean-Louis reached his goal … you can see the numbers and what his campaign was all about: http://thndr.it/11SmHvD
Shortly after I told another customer, Mark Watson about Thunderclap, he too started a campaign. His goal was to promote his about to be published children’s book “Milo and Ze“ You can check out his Thunderclap project here: http://thndr.it/1vYLMlU
IT IS EASY. You do NOT have to buy the books (or product promoted). Log into your FB, Twitter or Tumblr account. Click on the appropriate support button. You can support a campaign with one to three accounts.
You have to click a second time to allow the app access to your social media account. It is their standard agreement. I have to say that clicking on this agreement always made me feel a bit uncomfortable, so I researched their FAQs. Thunderclap does not store or use your info for anything but the ONE time only message delivery.
IS THIS A MARKETING TACTIC YOU CAN USE?
The theory is great. Look at some conservative numbers. If you get 100 supporters, with an average reach of 2000 each, your message will be sent to a potential 200,000 new people. Depending on those people and your message, it could go viral and reach millions of people. OR NOT.
The reality is, some people can’t even get ONE friend to review their book. Sure, a review is a lot more of a commitment than clicking a button twice, but if you’ve run out of friends you have to be very resourceful and do a LOT of work.
You have to be very persistent, reasonably aggressive (not obnoxious) and very proactive. Just signing up for a campaign isn’t going to get you anywhere. Thunderclap helps a bit by listing your project. They give you a bit more of a boost up if you pay for your campaign. But don’t count on getting your 100 supporters unless you are personally willing to work at it.
The paid version enables you to send your message whether or not you achieve your goal supporter number. Is it worth paying for? You’d have to do some number crunching to figure that out, but my $5.00 twitter gig gives you 5 days of tweets going out to 54,000+ followers per day … so that’s a reach of 270,000. If you were to extrapolate that, you’d have to be getting a reach of 3 million followers to make Thunderclap’s minimum purchase worth all the extra work. I’m admittedly biased when I say that it only makes sense to ME, if you can do it for FREE. On the other hand, I totally understand the ever so sweet “dream” of flash-mob viral.
I’d love to hear your comments. Do YOU think this will work? Would YOU be brave enough to give it a try? Have you already tried it … and what happened?