Schedule Your Social Media Updates With Buffer
Save Time and Increase Productivity
One of the big challenges for any book marketer is keeping control of your schedule so that you have time to write MORE books.
The biggest time-sucking black hole is social media. You can waste hours on Facebook, Twitter and your other social media networks. The challenge is how to feed them all without using up every available minute of your day.
I firmly believe that you MUST have your own blog, a personal Facebook account and twitter. You can add other social media networks IF you have the time and inclination.
Even with the Big Three … it can be a challenge keeping up and making sure you have content feeding through them on a regular basis.
BufferApp is a MAGICAL application that will help you take the content from your blog posts and almost automatically feed them into:
How Does It Work?
Once you’ve written a blog post, log into Buffer and spend a few minutes to set up your updates so they drip into your social media networks over the next day or week. You can use Buffer’s auto settings or set up your own schedule.
Buffer has a reasonably intuitive interface and you will have the basics mastered in less than 10 minutes. After that it will take less than two minutes to set up your schedule every time you write a new post. You will save hours of time every month or week with this nifty little plug-in.
The great news is that Buffer is FREE.
As a free user, you can add up to 10 updates at a time to each profile from your Buffer account. Which means you can set up 10 Facebook posts, 10 tweets, 10 Linked In updates … and so on.
If you need MORE, you can upgrade to The Awesome Plan, which gives you 100 posts, extra social profiles and allows access to two team members for just $10 a month. You can also connect your blog to an RSS feed so that everything is on automatic.
There are two 3rd-party plug-ins that will allow you to post TO buffer right from your WordPress dashboard.
MEGA IMPORTANT: Before you install ANY plug-in be sure to back up your entire site.
WP to Buffer gives you the capability of sending either pages or posts to your Buffer account. You can set it up to send information when you publish and/or when you update a post.
I have a habit of continually editing my posts after I publish them. In order to make sure I wasn’t spamming my followers with new updates every two minutes, I turned OFF the option to “post when updating.”
Buffer My Post not only lets you send new post information to Buffer, but it also lets you send information about your older posts. I REALLY love this plug-in but am a tad bit concerned that the plug-in does not advertise WordPress 4.x compatibility. So far this is working on my 4.x websites without any problems.
Your Marketing Plan
Sharing links to your blog posts in order to drive traffic to your blog should be part of your social media strategy. Buffer will save you loads of time … which you can use to write more blog posts or another book.
Do you use Buffer? If you have any tips or tricks for using Buffer, please share!!