If you’ve been reading my blog for any time, you know I have BIG opinions, often radical opinions. This fits in the almost radical category. As far as I’m concerned a generic book cover is the kiss of death! GENERIC BOOK COVERS Are you freaking nuts? There are times when I imagine that I am […]
How To Set Up A Book Promo Team
Over the past several years, I have found myself advising my customers to set up a book promo team. Invariably they ask me … “what does a book promo team mean?” and “how do I do it?” After repeating myself a hundred times, I finally (DUH) decided to write a post and simply give everyone […]
Book Trailers? Mmmph!
What’s the Mmmph! all about? Well, I have a slightly mixed message about book trailers, so please DO keep reading till the end. I pretty well think that most book trailers stink. They are so boring watching a 30 second clip can put me to sleep at the 3 second mark. Unless you already have […]
Marketing, Exposure and Sales
Today I got a message from one of my customers. I could hear the “pain” underlying her questions simply because I too have experienced (and still do experience) that same level of pain and frustration. I think that in my correspondence with her I had been blithering on and on about exposure. So she […]
Your Marketing Plan is a Road Map to Building and Sustaining Your Freelance Writing Business
On the day AFTER Christmas, smart and savvy freelancers, entrepreneurs, and marketing agencies start gearing up for NEXT years Black Friday and Christmas promotions. Some of them are actually looking five to ten years in the future. That’s ONE end of the marketing spectrum. These are the authors and self-publishers I see steadily growing their […]
Melrock – Fiverr Reviews
Many people have been burned on Fiverr and complain about getting bogus or fake services. I actually started as a Fiverr buyer many eons ago. I too had my share of really horrible services, poor to horrendous communication and scam artists. I also found some excellent Fiverr vendors who communicated beautifully and clearly, were helpful, […]
7 Ways To Get Those All Important Reviews For Your Kindle Book
You can’t even give a book away for free without at least one review. Here are seven different ways to get reviews. Some of them are fast, some of them are very effective, all of them work. Most of them are free, if you don’t count the hours you will put into it, and others […]
Best Books On Publishing And Selling Kindle Books
I’ve worked with over 2000 Kindle book sellers over the past seven years. In spite of the many free resources available online, Kindle authors still don’t know how to position their books to sell. They complain about how difficult marketing is and end up either doing nothing, or spending time and money focusing on the […]
Your Amazon Author Page and BIO Helps Sell Books
Your Amazon Author Page and BIO is part of your sales strategy. It should engage your reader. It should be interesting and informative. It should SELL your books. It should sell YOU. I’ve worked with authors on hundreds of Amazon and Kindle promotions. The BIGGEST mistake I see is the absence of an author bio, or […]
Is Your Book Description Doing Its Job?
Your book description can kill any chance you ever had of making a sale OR it can have potential buyers clicking the BUY button! Which would YOU rather? The three most important elements on your Kindle Sales page are Your book cover Your book description Reviews Your Book Description is Your OPPORTUNITY to SELL […]