I know you’ve seen some HIDEOUS book covers. I’ve certainly encountered my share of awful covers and can’t help wondering, “What are they THINKING?“ Back in the far distant past, when I was publishing “paper books” a customer said to me, “I could see your book across the entire room, it just popped out at […]
Is Your Book Description Doing Its Job?
Your book description can kill any chance you ever had of making a sale OR it can have potential buyers clicking the BUY button! Which would YOU rather? The three most important elements on your Kindle Sales page are Your book cover Your book description Reviews Your Book Description is Your OPPORTUNITY to SELL […]
How To SELL Your Book Using The “Look Inside” Feature
Are you using Amazon’s “Look Inside” feature to the Max? Are you using it to sell your book? Are you using it to grab readers names for your list, or send them to your website? Smart book marketers use the “look inside” feature to: encourage readers to hit the BUY button show potential buyers what […]
The ONLY Purpose of Your Book Description is to SELL
Are your books selling? If not, it could be that your book marketing “package” needs some fixing. First of all you need a great cover. The cover has to be readable in the smallest size shown on Amazon. Most of you will be able to read the following book titles in spite of the fact […]
GENERIC BOOK COVERS: Don’t Even Think About It!
If you’ve been reading my blog for any time, you know I have BIG opinions, often radical opinions. This fits in the almost radical category. As far as I’m concerned a generic book cover is the kiss of death! GENERIC BOOK COVERS Are you freaking nuts? There are times when I imagine that I am […]
How To Set Up A Book Promo Team
Over the past several years, I have found myself advising my customers to set up a book promo team. Invariably they ask me … “what does a book promo team mean?” and “how do I do it?” After repeating myself a hundred times, I finally (DUH) decided to write a post and simply give everyone […]
Your Book’s Interior Design And Formatting
Many authors don’t even think about the interior design and formatting of their books. Yet it is critically important to your readers, AND to the sales of your books. Interior Formatting refers to the way you enter paragraph and line breaks, indents, spaces, and punctuation marks. It includes the typefaces you use as well as […]
Book Trailers? Mmmph!
What’s the Mmmph! all about? Well, I have a slightly mixed message about book trailers, so please DO keep reading till the end. I pretty well think that most book trailers stink. They are so boring watching a 30 second clip can put me to sleep at the 3 second mark. Unless you already have […]
Melrock – Fiverr Reviews
Many people have been burned on Fiverr and complain about getting bogus or fake services. I actually started as a Fiverr buyer many eons ago. I too had my share of really horrible services, poor to horrendous communication and scam artists. I also found some excellent Fiverr vendors who communicated beautifully and clearly, were helpful, […]
7 Ways To Get Those All Important Reviews For Your Kindle Book
You can’t even give a book away for free without at least one review. Here are seven different ways to get reviews. Some of them are fast, some of them are very effective, all of them work. Most of them are free, if you don’t count the hours you will put into it, and others […]