YES, You MUST Have A Website! IF you are serious about being an author or self-publisher … in fact, IF you have a freelance business of ANY kind … full time, part-time or occasional … you NEED a website. I won’t bore you with the details, but here’s why: A website gives you credibility. You’ve […]
How To Use Drip Marketing To Drive Sales
Drip Marketing is used by many of the biggest companies in the world in order to gain customers, keep customers and fuel sales. In the product realm, think “Coke,” or “Tide.” In the company branding realm, think “Apple” or “Microsoft.” I constantly get comments from both authors and self-publishers about the state of over-whelm they […]
How to Reach Your Targeted Audience Offline
In order to establish a thriving Internet Business, you must use every channel available to you. This includes all the online channels, but it also includes the off-line world. Here are a few ways you can promote your on-line presence: 1. Word of mouth promotion 2. Brochures, off-line newsletters 3. Business cards 4. Direct mailing […]
Your Marketing Plan is a Road Map to Building and Sustaining Your Freelance Writing Business
On the day AFTER Christmas, smart and savvy freelancers, entrepreneurs, and marketing agencies start gearing up for NEXT years Black Friday and Christmas promotions. Some of them are actually looking five to ten years in the future. That’s ONE end of the marketing spectrum. These are the authors and self-publishers I see steadily growing their […]
The most money I ever made in four days was the result of a business card! A Really OLD Business Card
It was a pretty normal day until I got THE phone call … It was 10 AM on a Tuesday and my day had just started with two cups of coffee and a review of my schedule. When the phone rang I absentmindedly answered. “Good morning, Melanie Rockett speaking.” The conversation that followed did NOT go […]
Sell More Books, Products and Your Expertise By Becoming An Interview Guest
Become an Interview Guest and connect with writers, radio and talk show hosts with content experts.
Get More Publicity
Looking for PR opportunities? HARO helps connect you with reporters and writers around the world.
What Are They SAYING About You?
If you’re wondering what people are saying about you on social media, there’s no better way to find out than through social listening. Here’s 7 great tools.