Drip Marketing is used by many of the biggest companies in the world in order to gain customers, keep customers and fuel sales. In the product realm, think “Coke,” or “Tide.” In the company branding realm, think “Apple” or “Microsoft.” I constantly get comments from both authors and self-publishers about the state of over-whelm they […]
In order to establish a thriving Internet Business, you must use every channel available to you. This includes all the online channels, but it also includes the off-line world. Here are a few ways you can promote your on-line presence: 1. Word of mouth promotion 2. Brochures, off-line newsletters 3. Business cards 4. Direct mailing […]
On the day AFTER Christmas, smart and savvy freelancers, entrepreneurs, and marketing agencies start gearing up for NEXT years Black Friday and Christmas promotions. Some of them are actually looking five to ten years in the future. That’s ONE end of the marketing spectrum. These are the authors and self-publishers I see steadily growing their […]
It was a pretty normal day until I got THE phone call … It was 10 AM on a Tuesday and my day had just started with two cups of coffee and a review of my schedule. When the phone rang I absentmindedly answered. “Good morning, Melanie Rockett speaking.” The conversation that followed did NOT go […]
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