. About a month ago I found an article by Mark Coker (founder of Smashwords) on Huffington Post. Coker was publishing the results of a study he did about book sales. I always test my book pricing, but because of Coker’s results, I ran one more set of tests and am thrilled by the results. […]
How do YOU make buying decisions? Everyone has a strategy they use for making purchases. In fact you probably have several strategies depending on price points. For example a strategy for items under $10, another strategy for items $11 to $100 and so on. Most people have NO idea they have a strategy. IF you […]
You can’t even give a book away for free without at least one review. Here are seven different ways to get reviews. Some of them are fast, some of them are very effective, all of them work. Most of them are free, if you don’t count the hours you will put into it, and others […]
Are you using social media to get reviews? One of the purposes of having set up your social media channels is to promote your book. This includes getting reviews. Whether you are engaged on ONE channel or a dozen, that is your choice and depends on your communication preferences and time constraints. Channels could include: […]
A REALITY Check That Will Hopefully Influence Your Decision I work with Book Authors every day … helping them promote their books. The reality is, many of them should never have written or self-published! Here’s what happens and WHY many people write and self-publish: 1. They believed the HYPE that you can make hundreds of thousands of […]
On the day AFTER Christmas, smart and savvy freelancers, entrepreneurs, and marketing agencies start gearing up for NEXT years Black Friday and Christmas promotions. Some of them are actually looking five to ten years in the future. That’s ONE end of the marketing spectrum. These are the authors and self-publishers I see steadily growing their […]
You could be KILLING any chance of selling your book by overpricing it. $7.49 for a book from an unknown author? Are you kidding me? Are you CRAZY? I have worked with hundreds of authors by helping them market their Kindle books. Many of the authors I work with are promoting FREE days or 99cent […]
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Your Amazon Author Page and BIO is part of your sales strategy. It should engage your reader. It should be interesting and informative. It should SELL your books. It should sell YOU. I’ve worked with authors on hundreds of Amazon and Kindle promotions. The BIGGEST mistake I see is the absence of an author bio, or […]