I know you’ve seen some HIDEOUS book covers. I’ve certainly encountered my share of awful covers and can’t help wondering, “What are they THINKING?“ Back in the far distant past, when I was publishing “paper books” a customer said to me, “I could see your book across the entire room, it just popped out at […]
Auto Post To Facebook Groups
There are hundreds of Facebook Groups specifically focused on writing, authorship and self-publishing. Many of those groups allow you to “advertise” your Kindle book. If you do a rough count of the number of members these groups have, it comes to well over a million. So? Are you going to ignore a million people who […]
Choosing A Micro Niche Within The Historical Romances Category
Planning on writing a historical romance? The key to success is choosing a micro niche (sub-sub-category) that you know something about and that captures your imagination. If you don’t enjoy history, and don’t READ historical romances,this is not the place to start. There are plenty of other micro niches in which you can build a […]
Could Writing Billionaire Romances Be The Key To Building Your Own Publishing Empire?
Billionaire Romances have a HUGE following of avid and loyal fans. Not only will they purchase a whole series in one buying session, but they will consistently look for other Billionaire authors to follow. . What ARE Billionaire Romances? They are a micro niche within the overall romance category labeled “Contemporary.” And there is NO […]
The ONLY Purpose of Your Book Description is to SELL
Are your books selling? If not, it could be that your book marketing “package” needs some fixing. First of all you need a great cover. The cover has to be readable in the smallest size shown on Amazon. Once a potential buyer clicks on the cover image, they will either read the book “description,” or […]
Add The LOOK INSIDE Widget To Your Author Blog or Website
Kindle Instant Previews (aka Look Inside) Kindle Instant Previews allows you to embed full samples of your books directly onto your blog or website. The preview is similar to the Look Inside on your Amazon sales page. Look Inside lets customers preview samples of both kindle and print books before making a purchase. Not only does […]
Is Your Book Description Doing Its Job?
Your book description can kill any chance you ever had of making a sale OR it can have potential buyers clicking the BUY button! Which would YOU rather? The three most important elements on your Kindle Sales page are Your book cover Your book description Reviews Your Book Description is Your OPPORTUNITY to SELL […]
How To Use Drip Marketing To Drive Sales
Drip Marketing is used by many of the biggest companies in the world in order to gain customers, keep customers and fuel sales. In the product realm, think “Coke,” or “Tide.” In the company branding realm, think “Apple” or “Microsoft.” I constantly get comments from both authors and self-publishers about the state of over-whelm they […]
How To Get More Book Reviews: Your Website
Your Website or Author Blog is your MOST important marketing resource. You should be building your website or author blog with two things in mind: The first is to build your email list. The second is to engage your followers. Whether you are starting with just one book, or you have many … each book must […]
Most Profitable Price Point for Books
. About a month ago I found an article by Mark Coker (founder of Smashwords) on Huffington Post. Coker was publishing the results of a study he did about book sales. I always test my book pricing, but because of Coker’s results, I ran one more set of tests and am thrilled by the results. […]