Today I got a message from one of my customers. I could hear the “pain” underlying her questions simply because I too have experienced (and still do experience) that same level of pain and frustration. I think that in my correspondence with her I had been blithering on and on about exposure. So she […]
The one thing that is sure to kill sales is BAD GRAMMAR and TYPOS
Take a look at these scathing reviews. 2-star review The concept was excellent. The execution fell through on many levels. He kept using there instead of their. I had to stop reading. . 1-star review Wish I had opened this book sooner, I would have asked for my money back. Very poor English usage. Even […]
Have You Fallen In Love With Your Book Cover?
I know you’ve seen some HIDEOUS book covers. I’ve certainly encountered my share of awful covers and can’t help wondering, “What are they THINKING?“ Back in the far distant past, when I was publishing “paper books” a customer said to me, “I could see your book across the entire room, it just popped out at […]
The ONLY Purpose of Your Book Description is to SELL
Are your books selling? If not, it could be that your book marketing “package” needs some fixing. First of all you need a great cover. The cover has to be readable in the smallest size shown on Amazon. Once a potential buyer clicks on the cover image, they will either read the book “description,” or […]
Add The LOOK INSIDE Widget To Your Author Blog or Website
Kindle Instant Previews (aka Look Inside) Kindle Instant Previews allows you to embed full samples of your books directly onto your blog or website. The preview is similar to the Look Inside on your Amazon sales page. Look Inside lets customers preview samples of both kindle and print books before making a purchase. Not only does […]
Is Your Book Description Doing Its Job?
Your book description can kill any chance you ever had of making a sale OR it can have potential buyers clicking the BUY button! Which would YOU rather? The three most important elements on your Kindle Sales page are Your book cover Your book description Reviews Your Book Description is Your OPPORTUNITY to SELL […]
Most Profitable Price Point for Books
. About a month ago I found an article by Mark Coker (founder of Smashwords) on Huffington Post. Coker was publishing the results of a study he did about book sales. I always test my book pricing, but because of Coker’s results, I ran one more set of tests and am thrilled by the results. […]
Are Your Books WAY Over Priced?
You could be KILLING any chance of selling your book by overpricing it. $7.49 for a book from an unknown author? Are you kidding me? Are you CRAZY? I have worked with hundreds of authors by helping them market their Kindle books. Many of the authors I work with are promoting FREE days or 99cent […]