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Melanie Rockett

Marketing and Publicity for Authors and Publishers

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Does Facebook Advertising Work for Book Marketing?

March 20, 2015 by Melanie 5 Comments

Facebook Ads

fb-adI’ve run Facebook Ad campaigns for some of my clients either to build their Business Page subscriber numbers or to drive traffic to a product or service.

I’ve considered using Facebook Ads to promote books several times. Each time I rejected it because the potential cost of the ads just didn’t make sense to market books priced under $5.00.

About a week ago, I was think about running Facebook ads for a customer who has a “series” of books. The plan was to  drive traffic either to her author page or to her website and promote her entire series of romance books (11 in the series).

This morning when I saw an offering for “Facebook Ad Promotions” I first groaned … yet another shiny object to clutter my hard drive. I was going to pass, BUT decided, “what the heck,” and looked … and purchased. I purchased for two reasons … #1 because it was SPOT on and “promised” a way to get really low cost traffic (which in the case of books is a GOOD thing). But the final decision on my purchase was because this little product was getting great endorsements from marketing people I really admire.

Soooooo …. I don’t usually promote something sight unseen BUT, right now the price is UBER cheap. There’s a 30-day guarantee which gives you time to test-drive the program ideas and see if they work.

 

If you are considering jumping into the Facebook Advertising game for any reason … promoting your FB Fan page, selling stuff or promoting your books … take a few minutes and see if there is a fit.

How to Get Traffic From Facebook Ads

Right now it is still $27 … but probably not for long.

TRANSPARENCY: If you buy using my link … I’ll make a fortune … perhaps a cup of Starbucks Cappuccino LOL!

Filed Under: Sell More Books, Tips & Tricks

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Comments

  1. Graham Kidd says

    April 2, 2015 at 7:31 pm

    Facebook has really been focusing on forcing us to use their advertising channels. I tried it once a year ago, but didn’t have the slightest idea what I was doing. I was able to grow my list BUT it cost too much. If this program/information really works it will really help.

  2. Melanie says

    April 2, 2015 at 7:44 pm

    Been there Mike! Facebook Ads can be extremely costly if you don’t know what you are doing. You can rack up a bill for $100 in minutes if you are not careful!

  3. dianna evans says

    April 5, 2015 at 4:36 pm

    Many many thanks for informing us about this,I wish I could give you more than one thumbs up.

  4. ELIDA EXON says

    April 6, 2015 at 5:45 pm

    Constantly see FB ads in my side panel. I have a very narrow niche audience for my book, so this would be perfect.

  5. Alan fisher says

    April 7, 2015 at 6:45 pm

    Brilliant. For anyone sitting on the fence, I was able to cut the cost of my ads by over 80% This is a huge savings for me. I am now testing some of my old ads that were far too costly to run.

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