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Melanie Rockett

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How To Create A Custom 404 Page in WordPress

May 3, 2015 by Melanie 2 Comments

Website visitors land on 404 pages because they’ve clicked on, or entered a broken link, or have tried to access a page that no longer exists on your website.  If visitors are landing on 404 pages on YOUR site, you are likely loosing traffic.

Here is a 404 page at its ugliest . . . this definitely leads to lost traffic!

not-found-1

 

The beauty of using WordPress is that many themes have  404 pages that actually look quite decent.  Here’s one example where they at least provide a search box that could help.

non-found-3

 

Other WordPress Themes actually show you an empty page BUT you can see and access the top menu as well as sidebar information.

Here is my site 404 page BEFORE I added the nifty 404 page plugin.   I am using the DIVI Theme from Elegant Themes

not-found-2

Check YOUR site ‘s 404 page by entering a non-existent page link and see what you get.  Could it use improvement?

Why Customize Your 404 Page?

Three reasons:

  1. Give visitors a reason to STAY on your site instead of leaving. For example you could give links to your top 5  posts or pages.
  2. Get visitors to sign up for your newsletter.
  3. Give visitors other social media links and options, including Facebook and Twitter.

 

How to Customize Your 404 Page

Download the 404 Page Plugin

404-plugin

.

 Here’s the Step-by-Step Process for Installing 404page and setting up your Custom Page

 

In your Dashboard:  Click on Plugins >> Add New

404-step1

 

 

 

 

Fill in the search panel with 404page   (one word)

404-step2

 

 

 

 

You will see several search results.  Find 404page and click on Install Now  and when the next panel comes up click on Activate.

 

404-step3

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Once you’ve Activated the Plugin it’s time to build your custom 404 landing page.  You can do this as a PAGE or as a POST.   I created a PAGE with a sidebar.  I wanted the sidebar to show up because it already has my social media icons, and it has a list of my recent posts.   I think if anything, the recent posts will give visitors a reason to stay.

I also added information about my FREE Report and included a sign-up panel.

The resulting page has more information on it and, I hope is more inviting that the previously blank page visitors encountered!

 

404-page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Once your custom page is ready. Go back to the Dashboard and click on Settings >> 404 Error Page

 

404-step5

 

 

 

 

 

 

From the drop down menu choose the Name of your PAGE or POST.   I named my page Whoops!

Click on Save Changes and you are DONE!

 

404-step6

 

 

 

 

 

 

 

 

 

Be sure to test your new Custom 404 page and make changes IF necessary!

If you have a GREAT looking 404 page, be sure to add a comment and include your link or give us a link to a 404 page you really like!

 

 

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Comments

  1. Julia says

    May 21, 2015 at 8:43 pm

    Fantastic article, Melanie!!! What a great idea to turn lost links into an opportunity! My designer just created an awesome 404 page for me. 🙂 http://www.juliajames.ca/wrong will get you there…

  2. Melanie says

    May 22, 2015 at 6:15 am

    Thanks Julia! And WOW what a great 404 page you now have … WAY better than the old one.

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