Unlike traditional written reviews, video book reviews offer a dynamic, engaging, and visually compelling way to convey a book’s value, making them a powerful tool for authors and self-publishers.
What Are Video Book Reviews?
Video book reviews, as their name implies, are book reviews presented in video format. These can vary from quick, one-minute snapshots that highlight a book’s theme, to extensive 30-minute analyses that delve into character development, storyline, and more. These videos are commonly posted on popular platforms such as YouTube, Instagram, and author or book-specific websites, potentially reaching a broad range of audiences.
“BookTube” is a thriving YouTube community of book enthusiasts who express their thoughts and opinions on various books through video reviews. BookTubers, akin to Book Bloggers, are passionate about reading and reviewing books for the sheer love of it.
As HuffPost states:
“While it may seem counterproductive to watch videos about reading, BookTubers inspire people to take a break from YouTube and read as many books as possible across all genres.”
Benefits of Video Book Reviews for Marketing
Video reviews lend an authenticity that written reviews can sometimes lack. The emotions and reactions of the reviewer are directly visible, potentially resonating deeply with prospective readers.
Videos inherently stimulate more engagement than text. They can captivate a viewer’s attention longer, prompting them to interact with the content via likes, comments, shares, or even purchases.
Videos are highly shareable and can reach a vast audience, especially when shared on social platforms with millions of users.
Interested in checking out some BookTubers? “PolandBananasBooks” has garnered over 430,000 subscribers through her vibrant and passionate book reviews, discussions, and other book-related content.
How to Get Video Book Reviews
Contact BookTubers: Reach out to popular BookTubers who review books in your genre. If they show interest, provide them with a complimentary copy of your book for review. This process mirrors getting reviews from Book Bloggers.
Obtaining video reviews isn’t instant or easy. It requires time, persistence, and patience to approach reviewers, whether they run blogs, websites, or video channels.
Need a Quick Video Boost?
Over the past month or so, several of my Fiverr customers asked if I could include a Book Promotion video in their promo package … I was curious, investigated and was impressed.
The spotlight video is posted on MJ Wolfe’s YouTube channel, Author Spotlight, which has around 5500 subscribers and growing.
What you get is a video file that you can embed on your website, link to, or post on your social media channels.
This unique approach helps you promote your book in a highly visual and dynamic way.
How to Use Your Video Book Review or Spotlight
Once you have a video review or book spotlight, it’s your turn to get to work and promote it. There are numerous ways to distribute your videos, starting with your own Author Platform.
- Post the video on your blog or website.
- Include the link in your newsletters and encourage your subscribers to share it.
- Embed the video or link in your social media posts on platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
- Transfer the video to your own YouTube account.
- Ask your friends to share your videos on their social media platforms .
- Involve your Author Groups, beta readers, and promotion teams. Ask them to share the information on their websites and social media platforms.
- If you have connections with any influencers, get in touch with them.
- Lastly, consider advertising (be sure to test first!)
Get Started NOW!
Video book reviews provide a visually dynamic, authentic, and engaging platform for you to promote your books. Leveraging this strategy can help broaden your reach, increase your online presence, and foster stronger connections with your audience.
Video reviews and spotlights will help your audience to understand your book’s nuances in a more personal and relatable manner. This not only helps communicate the essence of your book effectively but also generates buzz around it.