What is PLR Content?
PLR stands for Private Label Rights and it has everything to do with copyright.
When someone sells you private label rights they are selling you a license to use their work and call it your own. They are basically selling you intellectual property rights to their work.
The license is used for various digital products such as
- email newsletter sequences
- and videos.
Because there are many buyers of the same product, the price of a single unit is MUCH lower than if you were creating a similar product from scratch.
Some authors sell private label content that is limited in distribution, minimizing the number of competing marketers using the same content. The price depends on the number of licenses that are being sold.
Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates, email newsletters and even videos.
While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright).
In general practice this means that the product can be modified, sold, resold or repurposed in many different formats. In some cases authorship on the original product is allowed and with unrestricted private label, buyers are often able to resell the same rights they’ve acquired.
The Advantages Of Using PLR Content
- One of the biggest reasons to use PLR Content is to save time. Coming up with ideas, writing blog posts, reports as well as finding images takes time. Loads of time. If you are a busy blogger, or entrepreneur the time saved by starting with PRL content can be a sanity saver.
- IF you hire writers or contractors to add content to your blogs, you can also save money. Save money by using the PLR content yourself, or by passing it over to your content writers and speeding up the process.
- One BIG advantage of PLR is that it can help you generate ideas for creating blog or article content. This is one of the things I personally use PLR for. I often don’t use the articles to rewrite or repurpose as is, but use the titles and content to quickly generate my own ideas.
- Save time finding appropriate images. I have often spent hours looking for topic specific images for a blog post or article. Many PLR packaged include topic specific images that are a perfect fit … and you KNOW you can use them without copyright problems.
- The contents of a PLR package can be used to create dozens of other types of digital products.
The Downside Of PLR Content
I’m actually not sure this is actually a “downside” vs. the reality of using PLR.
Private label right are distributed to multiple customers. IF you use it “as is” your site does NOT have unique and fresh content. If you label it with your own name or brand and your visitors find the exact same information on other sites, it becomes “awkward.”
Private Label Content should be used as a “resource” rather than straight out of the box. Users should revise, rewrite, add to and improve existing private label content before distributing it under their own brand.
The whole idea behind purchasing PLR content is to make your life easier. PLR packages can same you a lot of time by sparking ideas and giving you information and use-able assets (images, book covers, videos, software).
The bottom line is …
You don’t have to do it all yourself!