Why MailerLite is the Perfect Email Marketing Tool for Authors

As an author, your primary goal is to connect with your readers and promote your books. One of the most effective ways to do this is through email marketing. Email newsletters allow you to stay in touch with your readers, announce new book releases, and share exclusive content. But with so many email marketing tools available, how do you know which one to choose? In this article, we’ll explore why I think MailerLite is the best choice for authors.

One of the things many authors don’t realize is that their email lists and their websites are amongst the few things they own and have ultimate control over. Social media platforms are NOT owned or controlled by you and are subject to the whims and changes of the corporations that DO own them.

First, let’s take a look at the features that make MailerLite stand out. One of the most important features for any author is the ability to easily build and manage an email list. MailerLite makes it simple to import your existing list and segment it into different groups based on things like book genre or purchase history. This allows you to send targeted, personalized emails to the right readers at the right time. For example, you may want to build a Promo Team or teams and being able to segment this list of people enables you to contact them quickly and easily. Ditto with a list of Beta Readers.

Another important feature for authors is the ability to design beautiful, professional-looking emails. MailerLite offers a drag-and-drop email builder that makes it easy to create visually stunning newsletters, even if you don’t have any design experience. There are also a variety of pre-designed templates to choose from, ensuring that your emails always look polished and professional.

In addition to its design capabilities, MailerLite also offers robust analytics and reporting tools. These tools allow you to track the performance of your emails and see which ones are resonating with your readers. You can see things like open rates, click-through rates, and which links are getting the most clicks. This data can help you make informed decisions about what types of content to include in your emails and when to send them.

Another reason why MailerLite is an excellent choice for authors is its pricing. Unlike many other email marketing tools, MailerLite offers a free plan with no time limit. This plan allows you to send emails to up to 1,000 subscribers and includes most This makes it an affordable option for authors who are just starting out and are just starting to build their list(s). I will say however one of the most powerful email tools is an “auto-responder.” Auto-responders enable you to send out a ore-written list of email automatically … and unfortunately this feature is only available in the paid program, which is definitely affordable especially considering the enormous time savings involved.

Finally, MailerLite offers excellent customer support. If you ever have any questions or need help with something, you can reach out to their support team via email or live chat. They also have a comprehensive knowledge base and a variety of tutorials (including videos) that will help you get the most out of the platform.

If you need the perfect signup boxes or landing pages where people can subscribe to you mailing list … MailerLite has that handled too!

In conclusion, MailerLite is an excellent choice for authors looking for an easy-to-use, affordable, and feature-rich email marketing tool. It offers everything you need to build and manage your email list, design professional-looking emails, and track the performance of your campaigns. Its pricing is also very affordable, and the customer support is excellent. With MailerLite, you can stay in touch with your readers and promote your books with confidence.