Your Amazon Author Page and BIO is part of your sales strategy. It should engage your reader. It should be interesting and informative. It should SELL your books.
It should sell YOU.
I’ve worked with authors on hundreds of Amazon and Kindle promotions. The BIGGEST mistake I see is the absence of an author bio, or a wimpy, lifeless bit of nonsense that does nothing to sell you as an author or sell your book.
Your Amazon Author Page is an overall showcase of all your books, and includes your Bio and a photograph of YOU. It can also include other photos, videos, and updates from your blog.
Many authors never take the time to fill this out … that is a BIG mistake. Your Amazon Author Page gives you an opportunity to showcase ALL your books and more.
You MUST have a BIO
If you are shy, reticent or don’t know what to say, hire someone to help you.
If you write FICTION …
tell your own personal story. You can include information like:
- how you came to write your first book
- why you love the genre you are writing in
- a short run-down of who you are
- where you live
- your pets, hobbies, interests
- whether or not this is a series, or a planned series
- awards and kudos
If you write NON-FICTION …
Use your bio to sell your expertise. What qualifies you to write this book, or this series. People want to be assured that you actually know something about your topic.
Social Media Links
In addition to providing personal and professional information you can also add a link to your website/blog, AND all your other social media accounts, such as Facebook, Twitter, Pinterest, LinkedIn and more.
Yeah But … Yeah But …
If you are boring you wouldn’t have managed to write a book. Suck it up and get over it. You are in the business of publishing, marketing and selling. Pretend you are a character in your book and make that character interesting.
I’m using a Pseudonym
I’m not going to ask why. I’m sure you have your reasons, and some of them will actually be really good reasons. Your alter ego still needs a bio. Make it up.
What you should NEVER do is make up credentials of any kind. Don’t pretend you are a Doctor if you are not one. Don’t say you are a licensed nutritionist unless you actually are one. Don’t put a PhD behind your name unless you have one. You could get your ass sued off for false misrepresentation … so just don’t go there.
How To Add Your Bio
Your BIO is added from within your Author Central account, which is linked to your Amazon Seller dashboard. If you don’t already have an Author Central account. Sign up HERE by clicking on JOIN
My advice is to write your bio before you log into your Author Central account. Spend some time crafting a really great and informative blurb. “Some” time doesn’t mean five minutes … it means several hours of thought and consideration. The time you spend could be paid back with greatly increased book sales. Take your time, think about it. Run it past a friend or two. Get help if you need it. Hire a professional if you need it.
When your bio is ready, log into your Author Central account. Click on Profile, add your bio and add a photo.
Your photo is uploaded from within the author section.
You are trying to sell your books right? If you’re serious … you really don’t want your visitors to see one of these “No image available” panels.
Don’t use a picture of your dog unless you are one.
If you are using a pseudonym, find or purchase a royalty free photo and use it … find an over the shoulder or a photo where the “subject” is in the distance.
If you are camera shy, your photo doesn’t have to be a closeup, just don’t include your wife and the kids … because then no one will know who the author actually is! Use a silhouette if you want … just ADD a photo!
The photo below could be anyone, and is much better than the “no image available” panel.
Yes, you actually have to link to each of your books. The really fabulous news is that you can add MORE information about your books in this section.
One of the best uses of this space is to add reviews from other sources such as blogs, review sites, magazines and newspapers. Be sure to add the name and credits of the reviewer.
Spice Up Your Amazon Author Page With …
Photos and Videos
In addition to the thumbnail image that comes with your Bio, you can add additional photos and videos including book trailers.
Add a FEED from your BLOG
Connect your blog to your Author Page. This is the perfect way to keep your fans updated with the latest information from your blog. Once you connect it, a new update will appear every time you update your blog.
Your visitors can easily click through to your blog, where you can give them more information and collect their names for your email list.
Your Amazon Author Page In A Nutshell:
- Add your Bio (be sure to link to your website and other social media sites)
- Add a Bio photo
- Add ALL Your Books with additional information such as off-
- Amazon reviews. Update this whenever you add a new book.
- Add additional photos and videos
- Link to your BLOG.
Need more information? Here is a fabulous article from the Huffington Post by photographer and author Heather Hummel: 10 Tips on How to Write an Author Bio
Want to, NEED to SELL MORE BOOKS? Join my list, it is all about how to market yourself as an author or freelance writer.